UFC Trying To Trademark The ‘BMF’ Title
UFC 244 will be seeing the debut of the ‘Baddest Motherf—er’ title, in a bout between Nate Diaz and Jorge Masvidal. Ahead of this event, the UFC is looking to trademark that title.
When Nate Diaz beat Anthony Pettis at UFC 241, he immediately took to the mic, to declare that he was the holder of the BMF Title. Subsequently, he declared that he wanted to defend this title against Jorge Masvidal. After a short period of uncertainty, this wish was granted. The two will face off in the main event of UFC 244, in November, at MSG.
However, the UFC is nothing, if not business-savy. Therefore, ahead of the bout, multiple requests have been filed to trademark both ‘BMF’ and ‘Baddest Motherf—er’ for multiple uses. Here is a breakdown of what they filed for: (via BloddyElbow)
BADDEST MOTHERFUCKER (serial number 88613208)
Goods and Services:
Entertainment services, namely, live stage shows and performances featuring sports and mixed martial arts; entertainment services, namely, providing online computer games, video games and electronic games; providing information, news and commentary in the field of sports and mixed martial arts
International Class:
041 – Education; providing of training; entertainment; sporting and cultural activities. – Education; providing of training; entertainment; sporting and cultural activities.BADDEST MOTHERFUCKER (serial number 88613114)
Goods and Services:
Toy championship belts; toy mixed martial arts belts; figures and accessories therefor; action figures and accessories therefor; play sets for action figures and toy figures; and video game consoles
International Class:
028 – Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. – Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.BADDEST MOTHERFUCKER (serial number 88613069)
Goods and Services:
Championship belts; championship trophy belts
International Class:
025 – Clothing, footwear, headgear. – Clothing, footwear, headgear.BMF (serial number 88613032)
Goods and Services:
Entertainment services, namely, live stage shows and performances featuring sports and mixed martial arts; entertainment services, namely, providing online computer games, video games and electronic games; providing information, news and commentary in the field of sports and mixed martial arts
International Class:
041 – Education; providing of training; entertainment; sporting and cultural activities. – Education; providing of training; entertainment; sporting and cultural activities.BMF (serial number 88612863)
Goods and Services:
Toy championship belts; toy mixed martial arts belts; figures and accessories therefor; action figures and accessories therefor; play sets for action figures and toy figures; and video game consoles
International Class:
028 – Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. – Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.BMF (serial number 88612833)
Goods and Services:
Championship belts; championship trophy belts
International Class:
025 – Clothing, footwear, headgear. – Clothing, footwear, headgear.BMF (serial number 88612770)
Goods and Services:
Jewelry; key chains
International Class:
014 – Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewellery, precious stones; horological and chronometric instruments. – Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewellery, precious stones; horological and chronometric instruments.
According to the nature of these requests, the UFC would own the rights to create merchandise around these phrases. They can create belts, toys, and other things using the “BMF” or “Baddest Motherfucker” monikers. Subsequently, they will be profiting from this monster that Nate Diaz created.
UFC 244 is set to take place November 2nd, at Madison Square Garden. The BMF title will be up for grabs in the main event.
