MMA’s biggest names have become household commodities like Cheerios and Aunt Jemima’s maple flavored syrup; and yes, they taste delicious together. The most valuable lesson I ever learned at Roscoe’s Chicken and Waffles is that anything you cover in syrup suddenly starts tasting amazing. Next time you’re at a restaurant, ask for syrup on any non-applicable food item like pizza or a tuna sandwich and prepare for greatness. It’ll be like the first time you saw Aoki’s “Say Uncle” submission against Hirolta at Dynamite! You’ll sit there for hours marveling, then you’ll wonder why Aoki doesn’t plaster his face over bottle of syrup in Japan. Celebrity endorsements make the world go round, and Zuffa’s fighters have appeared as spokespeople for energy drinks, weird looking footwear, athletic apparel, and even anti-virus software. Kurt Pellegrino is next on a long list of MMA fighters turned marketing gurus. Check out this automotive-security commercial he did in exchange for a new truck from All-American Ford where he chokes out Dan Miragliotta in the most physically improbable flyling triangle choke you’ll probably see today.