Paulo Costa is making moves in The UFC and in business.
UFC is filled with great fighters and great personalities. Among those personalities are funny fighters, serious fighters, fighters who are great on social media, and those who are not. One man who is making a name for himself on social media and in the cage is Paulo Costa. Costa is coming off of his last win over Luke Rockhold at UFC 278. In the lead-up to that fight, costa created a new trademark for himself in his “secret Juice.”
During his weight cut for UFC 278, Costa was interrupted in the early morning by the USADA. They arrived at his room the morning of weight-ins to take a urine sample and blood sample. The interruption did not sit well well with Costa and when he showed up for the weigh-ins he was screaming at the USADA. There have been jokes for many years that Costa is taking performance-enhancing drugs because of his physique. Costa has taken these accusations and turned them into a sort of running joke for himself. He showed up that morning with a bottle full of some sort of liquid labeled “secret juice”. Now he’s looking to market this secret juice to people all around the world. He spoke to Helen Yee about this and more in an interview on her YouTube channel.
“I bring the secret juice for everywhere that I go because this is the formula, the secret to you know, you know what is happening? Everybody knows what this do when you drink this, and he’s here it is Secret Juice. So secret juice will be available for everybody woman’s man’s kids. So this is for every single one. Okay? If you want to improve your health improve your body, be more in shape, Secret juice is for you.”
Costa went on to say that he is looking to market the “Secret Juice” and sell it around the world but may have been joking about that.
Costa also spoke about his run-in with Khamzat Chimaev
Costa has been targeting Khamzat Chimaev on social media lately. He has been posting memes and cartoons about him. In return, Chimaev has been running his mouth and trash-talking Costa in return. Costa spoke about a confrontation they had and said that Chimaev was bringing up Adesnaya to deflect the target away from himself.
“It is common for who is trying to avoid and bring on other people for the talk, you know for the situation because he’s scared. He’s scared to fight me. So he brings Adesanya for this talk. I have business to do with Adesanya but Chimaev he’s the guy who said, Paulo, I will fight you right now and nothing happened. Nothing happened you know?” he explained. “Because he was there with 10 guys, the guys hold him and he cannot go, ‘the guy is holding me, you are lucky because the guy is holding me,’ no, you are scared, you are a fake gangster.”
Chimaev was apparently involved in a scuffle prior to the UFC 279 press conference on Thursday night and although Costa says he was not there he also said that he knows that Chiaev go what he deserved. These two men are not in the same weight class but it seems like they would be interested in fighting each other at some point.
Watch the entire interview here: