UFC color commentator Joe Rogan appears to be making even more money with his Spotify deal than originally thought.
Back in May 2020, it was reported that Rogan snagged a massive deal with Spotify worth $100 million. At the time of his announcement, Rogan didn’t disclose the dollar amount.
“Hello everybody, I have an announcement. The podcast is moving to Spotifiy,” Joe Rogan said in an Instagram video. “I signed a multi-year licensing agreement with Spotify that will start on September 1. Starting on September 1, the entire Joe Rogan Experience library will be available on Spotify, as well as all the other platforms. Then somewhere around the end of the year, it will become exclusive to Spotify, including the video version of the podcast,” he added before assuring everyone that nothing about the show itself will change.”
As it turns out, the initial reported $100 million figure was actually lower than how much the deal is actually worth.
Joe Rogan & The Spotify Deal
The New York Times is now reporting that the Spotify contract that Joe Rogan signed is actually worth over $200 million. That is double what the initial report claimed.
Since the transition to Spotify, Rogan has had his detractors and supporters. He has received criticism for his stance on COVID-19 and vaccines. It’s gotten to the point where some musicians have pulled their music from Spotify over Rogan’s views.
One musician, in particular, India Arie, released a series of clips showing Rogan using the n-word over the years on his podcast. Rogan apologized for his use of the word but said it was taken out of context.
The supporters for Rogan argue that people are trying to silence him for having an opinion. The supporters also agree with Joe, saying Arie’s video is painting Rogan out to be the bad guy. No matter what side of the fence you’re on, it’s unlikely that Spotify will be yanking its top draw anytime soon.