Major props to USA Today’s Sergio Non for scooping the entire planet on this game-changing news. This is the MMA equivalent of Ernest Rutherford splitting the atom back in 1917. There, take that for an obscure reference. It’s a shame you guys aren’t familiar with the father of nuclear physics.
And it feels like it was only just yesterday when Bellator CEO, Bjorn Rebney called everyone at MiddleEasy ‘out of touch with reality’ and even suggested that I ran MiddleEasy from my mother’s basement. Now Bjorn just heavily pocketed on Viacom purchasing majority stake of his Bellator Fighting Championship in absolutely authentic ‘raw power move.’ Notorious B.I.G would be proud.
Now with over $9.34 billion backing them, this undeniably cements Bellator’s future in the MMA scene. They’re going nowhere, well besides Spike TV in 2013. Technically, Bellator could also be shown on Showtime since Viacom also owns that media entity. Back in March I claimed Sumner Redstone was the most powerful man in MMA and no one understood how I arrived at this conclusion. With Viacom’s acquisition of Bellator, some of you are finally starting to understand this guy truly owns the future of mixed martial arts. Now get the popcorn ready, Dana White’s response to this purchase will undoubtedly be an interesting one. [Source]