Caol Uno became the first person in MMA to not only be sponsored by Nike, but have his own line of shoes. In fact, in Japan the Caol Uno 10AC shoes that were released in 2007 were so popular that Nike gave Uno his own line of MMA apparel and handbags. Granted, Sexyama is also endorsed by Nike although his ads consist of him taking off his shirt in an attempt to give every soccer mom an excuse to watch MMA. This month, Nike had a launch party for their new ‘Write the Future’ campaign and invited a ‘Who’s who’ list of Japanese fashionistas (never thought I would use that word) and check out who was in attendance among the list of fashion icons. [Source]
