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Bellator announces a three-year deal with…MTV 2

Bellator announces a three-year deal with…MTV 2

We’re not sure what happened with Bellator’s deal with FX that was announced a couple weeks ago. Perhaps it resides in the same realm as my brief interest in AMC’s The Walking Dead. Loretta Hunt from the Los Angeles Times insisted that I watch the series in its entirety. I caught the entire season on the day of the finale and — I don’t know man, wasn’t that impressed. Way too many story lines left wide open. The main character, Rick Grimes, is saved from the zombie apocalypse by a family that accepted him into their house. For some reason, they part ways with the promise that Rick will come back for them. After that episode, we never heard from the family again. They’re gone, and for all we know their livers were consumed by a crew of zombies outside of Atlanta, Georgia. And the dude who chopped off his hand because he was handcuffed to the pipes, what’s the deal with that guy? Damn, at least that stuff wouldn’t fly on MTV2 where The Dudesons In America, Funk Flex Full Throttle, MTV’s 16 and Pregnant and The Andy Milonakis Show reign supreme. Be sure to chalk up Bellator Fighting Championship to that list according to a press release from the organization.

Bellator Fighting Championships, a growing force in the world of mixed martial arts, has a new television home, MTV2. It was announced today jointly by Bellator Chairman and CEO Bjorn Rebney and Eric Conte, SVP, Programming and Production, MTV2. The three-year deal will commence in 2011.

Featuring some of the sport’s top stars, Bellator brings a unique format of world-class fighting to fans with 12-week, eight-man tournaments in respective weight classes. MTV2, which features the highest concentration of M12-24 and M12-34 in television, will telecast two of these LIVE tournaments per year, plus a collection of special feature events. The first tournament will premiere in March 2011.

“MTV2 is the perfect home for the intense mixed martial arts action of Bellator,” Eric Conte, SVP, Programming and Production, MTV2. “MMA is at the top of our audience’s wish list, and partnering with Bellator to bring live events and specials to MTV2 made complete sense since our viewers are so hungry to see more MMA on-air.”

“We are thrilled to partner with MTV2 which has such a strong audience of hard-to-reach young guys,” said Rebney. “With a timeslot on a prominent nationally-distributed cable network aimed at young men, we now have the perfect platform to showcase our exciting, action-packed tournaments and fighters.”

The only relevant question that remains is: When are we going to see Eddie Alvarez vs. Gilbert Melendez? This was the fight that we initially wanted until the MMA world was sidetracked by the entire Nick Diaz vs. Mayhem Miller beef. [Source]

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