Whether it bothers us or not, Dana White really is the face of the UFC. Yeah I know, that’s absurd. He’s a promoter, not a fighter. He should stop prancing around the set of the Ultimate Fighter like a jacked up Liberace, and he should redirect all that attention to the good men and women who have bled all over themselves for this god-honored tradition of combat entertainment. But before you even try to argue the issue, check out this event poster for UFC Fight Night 52 in Japan.
A brilliant advertising executive decided the best way to promote the event was to totally obscure the faces of Mark Hunt and Roy Nelson with Dana White masks, and to re-name the whole thing “Being Dana White.” The real Dana White may even be in there, hiding behind a mask of his own face. That’s probably an amazing metaphor for something.
I guess, in a way, we are all hiding behind our own Dana White masks. We display this brash, impenetrable face to the world. But underneath that false exterior, we are all just overweight knockout artists or weird judoka fetish models.
Or maybe Japanese ad execs should stop drinking so much on weeknights. But then, when it’s Suntory time…