A lot of people watched Bare Knuckle Fighting Championship’s latest offering, BKFC 56. Unfortunately, not very many actually paid to see it.
That comes according to the promotion’s president, David Feldman, who revealed that BKFC 56, which featured a showdown between Mike Perry and Eddie Alvarez to crown the first-ever ‘King of Violence’ champion, brought in roughly 100,000 buys despite tracking closer to three times that amount ahead of fight night.
“The company that worked last time and found almost 800,000 found 1.3 million unique IP addresses streamed it,” Feldman said during an appearance on MMA on Sirius XM. “So, it just sucks man. It’s good and it sucks, right, because I can’t keep saying, ‘Wow, 1.3 million people watched us or 2 million people watched us,’ because they’re not frickin’ paying for it.”
A lot of eyeballs were on @bareknucklefc. Unfortunately, a lot of those viewers didn't pay for it.
"Definitely got pirated…1.3 million unique IP addresses that streamed it."
David Feldman shares some of the early buy numbers for #BKFC56
Unlocking the Cage | @jimmysmithmma pic.twitter.com/5ZnjhtiJvW
— MMA on SiriusXM (@MMAonSiriusXM) December 6, 2023
BKFC’s pay-per-view event in Salt Lake City undoubtedly delivered $49.99 worth of entertainment. The promotion even offered subscribers of their app, which is only $7.99/month, a nice discount by reducing the cost to $29.99, less than half the price of a premium UFC event and most boxing PPVs.
“We probably did closer to 100,000 buys and it’s just discouraging because when you go in here and you do these projections and you’re like, ‘This is the way it’s trending,’ and this one was trending towards 275,000 buys,” Feldman continued. “That’s what it looked like in the marketing and all the media trending into it and it didn’t get there, and it’s just because people are stealing it, man, and it sucks.”
Sadly, piracy is an issue that doesn’t appear to be going away anytime soon and, at this rate, is typically written off as the cost of doing business in the digital market.
Did you watch BKFC 56 last weekend? More importantly, did you pay for it?
1 thought on “BKFC President David Feldman Left Frustrated After Latest Event Was Pirated By Over a Million People”
Arrrrrr matey!