Jorge Masvidal Vows To Prove You Don’t Have To Use Colby Covington’s Approach To Sell PPVs

Jorge Masvidal is not a fan of the way Colby Covington promotes fights.

Jorge Masvidal
(via Jorge Masvidal's Instagram)

Jorge Masvidal is on a mission to show the younger generation that you don’t need to go full-on Colby Covington in order to generate interest.

Masvidal will finally get his grudge match with Covington on March 5. The welterweight clash will headline UFC 272 inside the T-Mobile Arena in Las Vegas, Nevada. It’s been well-documented that “Gamebred” and “Chaos” are former training partners, roommates, and friends.

Things have gotten ugly between the two over the past few years and something has got to give.

Masvidal Critical Of Covington’s Digs

Taking to his Twitter account, Jorge Masvidal talked about the importance of letting up-and-coming fighters know that going the route of Colby Covington to garner buzz isn’t the right approach.

“I think this person that I’m fighting just brings a very negative energy into the sport, into the space, and is just a complete troll and a fool. I don’t want the younger generation thinking that this is the way to behave to sell pay-per-views when it’s not. The way you sell pay-per-views is you just get in there, you do your work, you knock people out. People will follow you all over the world. From all over the world they’ll tune in. You don’t have to talk about people’s moms, you don’t have to talk about people’s wives, you don’t have to talk about people’s kids.”

Covington has certainly done his part to try to get under Masvidal’s skin. “Chaos” has gone as far as to call his former friend a “piece of sh*t” father.

Apart from wanting to take out his rival, Masvidal is also hoping to rebound from his brutal knockout loss to UFC Welterweight Champion Kamaru Usman back in April 2021. Covington is also coming off a loss to Usman in their rematch back in November.

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