If you’re reading this, you like to buy stuff

A new study just came out about YOU. Yeah that’s right, you, the MMA fan who clearly has more money than I do. A sports fan research firm just examined the lives and styles and MMA fans and one thing is clear, we got some loot. According to Scarborough Sports Marketing, MMA fans are 15 percent more likely than the average American adult to have a household income of $75,000 or more and are 10 percent more likely to own a second home. MMA fans are investors as well, we are six percent more likely to have stocks or stock options in the household, and 33 percent more likely to invest online. Good job guys, way to think ahead. Since we’re in the land of statistics, they should also add that MMA fans are 76 percent more likely to bet 50 percent of their paycheck on UFC 106 picks and get 80 percent of them wrong…and then your landlord comes knocking on your door the day after Thanksgiving, dammit.

MMA fans also represent 15 percent of all adults planning to buy a new pickup truck for their household during the next year (ugh, damn) and are 85 percent more likely than the average adult to plan such a purchase within the next year. We are also more likely to have cool gadgets like HDTVs, broadband internet, video game systems…you know, necessities. Props on your upper-middle class household income, now go spend that loot on some Jaco. [Source]

Published on November 28, 2009 at 3:52 pm
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