EA punks UFC by including a flyer for their game with every copy of UFC Undisputed 2010

It’s been 3 days since we ignited our copy of UFC Undisputed 2010 on fire with an entire bottle of lighter fluid for your entertainment. At the time, it seemed like a good idea, but now that a few days have gone by, we realize it may have been the best idea we ever had. Some of you may not understand the depth of artistic beauty in immortalizing something you love by destroying it. I suppose most artists aren’t appreciated until after they’re sprawled out on a sofa eating Funyuns and watching ‘The Price is Right’ with Evan Tanner and Mask in the afterlife. Some level of our subconscious is up there in the 4th dimension and we’re getting a lot of props for doing it from people out there. The rest of you will understand someday…

So yesterday, we broke the exclusive news that you can play as Shaq in UFC Undisputed 2010. The moment we confirmed it was true, I swiftly kicked over my trash can and walked over to Gamestop to wait in line and buy a game I already had, but ritualistically decided to set on fire. There goes $60 bucks I could have spent on some tacos and a fresh Yankees hat to replace the one Jorge Rivera stole from me at Moosin.

If you’re like me and you visited Gamestop, maybe you noticed EA MMA decided to capitalize on the opportunity to hand out fliers for their game which drops this fall along with every copy of their competitors game purchased.

If that’s not enough, you can also save $10 if you pre-order the game today while you’re buying UFC Undisputed 2010. Props to EA Sports for finding a way to capitalize on their target demographic by counter-marketing their chief competitor’s release day. That’s pretty baller. We envision there will be a day when EA and THQ will find a way to get along like Junie Browning and Jack Daniels, but let’s face it, EA struck first and we’re just waiting to see how Dana White fires back. Prepare to watch the UFC wage war on the video game front, but in the meantime, play as Gilbert Yvel and try to knock the referee out for old time’s sake. [Source]

Published on May 25, 2010 at 10:32 pm
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