Dana White & Wife’s Altercation Leads To Financial Hit For Endeavor

The UFC's parent company apparently suffered some financial loss after the viral video of White and his wife.

Dana White Wife Altercation
Credit: Dana White

The viral video of UFC president Dana White and his wife slapping each other appears to have led to some financial loss for UFC parent company Endeavor. This week, video footage went viral showing White and his wife at a nightclub in Cabo San Lucas on New Year’s Eve.

The pair began to argue with one another before White’s wife struck him. White followed up with a strike of his own before they seemingly separated. Since, both White and his wife have apologized to one another for the altercation in statements. Both admit that it’s the first time in their relationship that they have hit each other. Both were intoxicated at the time of the altercation.

Dana White Controversy Leads To Endeavor Financial Hit

Just hours after footage of the altercation surfaced, Endeavor’s shares dropped nearly six percent. This was a result of, arguably, the biggest controversy of White’s career as UFC president, a position he has held for 22 years now.

Endeavor and Ari Emanuel acquired the UFC in 2016 for a staggering $4.025 billion price tag. After the purchase, the new ownership decided to keep White on as UFC president. In recent interviews, White has made it clear that he has no intentions of retiring anytime soon.

As of this writing, the UFC has been on a bit of a break since the holidays, with their next event not slated until January 14, which will be a UFC Fight Night event. It remains to be seen if White will be present for the event, or future events, given the recent controversy. Endeavor and the UFC have yet to release a statement on White’s recent controversy. 

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