Conor McGregor is launching a new flavor of his popular Proper No. Twelve Irish Whiskey.
Yesterday, ‘The Notorious’ teased a big announcement while donning an outfit reminiscent of late business magnate and co-founder of Apple Inc, Steve Jobs.
Channeling my inner Steve Jobs for A MEGA ANNOUNCEMENT TOMORROW!
Stay tuned… @Apple 🍎 pic.twitter.com/xxYoB41w9B
— Conor McGregor (@TheNotoriousMMA) February 6, 2023
McGregor has now revealed that his special brand of whiskey would be launching a new Irish Apple flavor. McGregor announced the launch of his brand’s latest offering on Instagram.
“Introducing a new revolutionary product from our storied distiller, Proper No. Twelve Irish Apple—a blend of my award-winning Proper No. Twelve Irish whiskey with notes of crisp and juicy Irish apple.”
Drink Different! 🍏🥃
Introducing a new revolutionary product from our storied distillery, Proper No. Twelve Irish Apple—a blend of my award-winning Proper No. Twelve Irish whiskey with notes of crisp and juicy Irish apple.
How do ya like them apples! @properwhiskey pic.twitter.com/7rEVLPLOIf
— Conor McGregor (@TheNotoriousMMA) February 7, 2023
“Ladies and gentlemen, every once in a while a revolutionary product comes along that changes everything. In 2018 we introduced Proper No. Twelve Irish Whiskey, a rich and smooth blend of triple distilled malt and grain aged for four years in bourbon barrels, this is liquid gold,” Mcgregor said. “And it didn’t just change the entire Irish Whiskey industry, it change the way we drink whiskey. Well, now we have a new revolutionary product. This is Proper No. Twelve Irish Apple, a blend of award-winning Proper No. Twelve Irish Whiskey with notes of crisp and juicy Irish apple.
“Proper Irish apple is the result of comprehensive drinking research and development by our fine distillary workers. Along with many execeutive decisons by proper no. twevle founder and chairman… yours truly. we work tirelessly to bring out proper Irish apples delicious flavor profile that’s not your smooth smooth to the core.
“Ladies and gentlemen, there is no other apple liqueur that tastes like this,” adds McGregor. “It’s a bit of Irish apple magic that can only come from a story distillery. And with several convenient bottle sizes, Proper No. Twelve Irish Apple is now available for weddings, funerals, fight nights, and a round of shots for the entire pool.
“Best of all, ladies and gentlemen, it’s on the shelves right now – just in time for St Patrick’s Day. How do you like them apples”
Proper No. Twelve Irish Apple, the latest creation from Conor McGregor, is now available nationwide in three convenient sizes: 50-ml, 750-ml, and 1-Liter bottles. This unique blend of grain and single malt whiskey is paired with a refreshing apple flavor and hints of warm caramel, oak, and rich browned butter. According to the company, Proper No. Twelve Irish Apple promises a delightful taste experience for whiskey enthusiasts.
In 2018, Conor McGregor launched Proper No. 12 in both the United States and Ireland. After an incredibly successful launch in those countries, the product was distributed in the UK, Australia, New Zealand, Russia, and Canada. In 2021, McGregor reportedly sold his majority take in the company to Proximo Spirits for an estimated $600 million