The UFC is rolling in dough, and the company’s value is at an all-time high.
Forbes is reporting that the current value of the UFC is a whopping $12.1 billion. In 2022, the company earned $1.1 billion in revenue. Media was by far the leading source of revenue for the UFC at $781 million. Other sources include sponsorships ($143 million), live events ($121 million), and consumer products ($55 million).
Per Forbes pic.twitter.com/18oyzU8Hni
— Jed I. Goodman © (@jedigoodman) July 14, 2023
UFC Revenue Sources pic.twitter.com/LxGCp5cla6
— Jed I. Goodman © (@jedigoodman) July 14, 2023
Another Home Run For The UFC
It’s been another big year for the UFC. Endeavor, parent company of the UFC, announced the acquisition of WWE, as well as a merger between WWE and UFC under TKO Group Holdings earlier this year.
UFC President Dana White has said that the merger will allow both companies to continue to operate normally. The promotional boss also said Endeavor will add substantial value to WWE. White expressed his belief to reporters that Endeavor is creating a “sports juggernaut.”
Back in May, Sports Illustrated‘s Justin Barrasso spoke to Dana White about the UFC’s success as the top MMA promotion in the world. White explained the key factor in the company’s growth over the years.
“Everything in life is about timing,” White said. “The Apex has been incredible for us. We hammered the final f—— nail on the place at the right time. Our business grew massively through COVID. There became this pent-up demand for people to see us, and you’re seeing that right now. The interest, it’s there everywhere we go.”
As far as what the future might hold, White told Barrasso that he will continue to have the same business mindset he’s had since he first entered the UFC.
“My philosophy in business is never take no for an answer,” White said. “There has to be a way to figure out what you’re setting out to accomplish. We have a lot of great plans this year, and we’re going to make it happen.”
