If there ever was a guy who could make someone believe in their long-forgotten dreams it would have to be the great Fedor Emelianenko, right? This ad for a gym specializing in MMA based out of Russia is probably one of the best MMA-related things that I’ve seen in a very, very long time. In fact, it’s a fine piece of filmmaking.
The video doesn’t need words to explain the story at all, you don’t need to speak Russian to understand the message. The message is so crystal clear and the usage of Fedor really hammers home the point. You see, Fedor is a hero in Russia, for sure, but he’s also world renowned as a symbol of excellence. That is what really helps this ad out.