Logan Paul and UFC Announce Historic Partnership for 2023

Logan Paul revealed the details behind the "major announcement" he teased alongside UFC president Dana White.

Logan Paul
Courtesy of @LoganPaul on Twitter

Logan Paul revealed the details behind the “major announcement” he teased alongside UFC president Dana White.

Fresh off of his return to the squared circle at WWE’s annual Royal Rumble event on Saturday, the social media sensation announced that his PRIME Energy drink will now be the official sports drink of the UFC. 

“We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function,” a statement read. “We dropped our first product, PRIME Hydration in 2022 and since then, we’ve continued to work countless hours to expand in retailers, reach new markets, and formulate new products we know you’ll love.”

Logan Paul Inks Historic Deal One Year After PRIME Hits the Market

Last year, Logan Paul announced the launch of PRIME which is a joint venture between himself and fellow social media star turned professional athlete Olajide Olayinka Williams Olatunji, better known by fans as KSI.

“We’ve been humbled by the process of creating a real brand and surpassing some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible. ​Now that we’re both fighting for the same team, we truly believe the sky is the limit” (h/t MMA Mania)

If you have yet to try PRIME for yourself, you can pick up a bottle at major retailers in the United States and the UK including Walmart, Hy-Vee, GNC, Sam’s Club, The Vitamin Shoppe, and Aldi. 

Published on January 31, 2023 at 2:37 pm
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