Dana White Reveals UFC 306 ‘Easter Egg’ Hunt with $25,000 Prize For One Lucky Fan

White is looking to make this Saturday's card at Sphere in Las Vegas one of the most memorable nights in sports history.

Dana White Reveals Ufc 306 Easter Egg Hunt With $25 000 Prize
Courtesy of @UFC on X

UFC 306 is expected to be one of the most unique live events in sports history. 

On September 14, Ultimate Fighting Championship will head to Sphere in Las Vegas for a mega-sized card featuring two massive world title clashes, including a trilogy bout between reigning flyweight queen Alexa Grasso and former titleholder Valentina Shevchenko.

In the main event of the evening, bantamweight champion ‘Sugar’ Sean O’Malley returns for his second title defense of 2024, putting his gold on the line against the division’s top-ranked contender, Merab Dvalishvili. 

Aside from some exciting fights, fans will witness a production unlike anything the UFC has done before and one lucky viewer will find themselves $25,000 richer—assuming they can spot all the easter eggs that CEO Dana White plans to litter the card with on Saturday night.

“There’s movies, there’s chapters,” White explained when asked about the production surrounding the event during Tuesday’s DWCS post-fight press conference. “Each chapter starts before the next fight. So there will be a show open, then the first movie will run and it will end at the end of the fight. Then — we call them ‘worlds’ and the fight will live inside this world. And the world will evolve while the fights are going on, but it will be very subtle. Clouds will move, fires will burn, birds will fly, or whatever the hell is going on in that time, and it will slowly evolve during the fight.

“There are also going to be Easter eggs in each one of these films. We’re working it out with legal right now, but what I want to do, if somebody can find all the Easter eggs, I’ll give you $25,000.”

Dana White Wants All the Awards For His History-Making UFC 306 Card

With a budget that has already eclipsed $20 million, White hopes to deliver more than just a once-in-a-lifetime experience for fight fans. 

“My goal in this thing is to be nominated for an Oscar, an Emmy, and a Grammy,” White said.

Check out the full lineup for UFC 306, also known as Riyadh Season Noche UFC, below:

Main Card (ESPN+ PPV at 10 p.m. ET)

  • Sean O’Malley(c) vs. Merab Dvalishvili – UFC bantamweight world championship
  • Alexa Grasso(c) vs. Valentina Shevchenko – UFC flyweight world championship
  • Brian Ortega vs. Diego Lopes
  • Esteban Ribovics vs. Daniel Zellhuber
  • Ode Osbourne vs. Ronaldo Rodriguez

Prelims (ESPN News/ESPN+ at 7:30 p.m. ET)

  • Irene Aldana vs. Norma Dumont
  • Ignacio Bahamondes vs. Manuel Torres
  • Yazmin Jauregui vs. Ketlen Souza
  • Joshua Van vs. Edgar Chairez
  • Raul Rosas Jr. vs. Aoriqileng
 
Watch the full press conference below:
 
Published on September 11, 2024 at 9:43 pm
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