Conor McGregor Sign In New Six-Fight UFC Deal Which Also Includes The Promotion Of His Brand New Whiskey
Former two division champion Conor McGregor’s return to UFC Octagon at UFC 229 after a two-year hiatus will not be a one-time affair for UFC and its cash cow. On the heels of Thursday’s press conference, Irishman restructured a deal with the promotion.
UFC head honcho Dana White confirmed to ESPN following the presser at Radio City Music Hall in New York that McGregor has signed a new six-fight deal with the company. Initially White told reporters that it’s an eight-fight deal but later corrected himself. The monetary terms of the agreement weren’t specified, but it will also include Mcgregor’s newly released ‘Proper Twelve’ whiskey as a sponsor for every UFC event that the Notorious fights in.
”It’s not hard to do a deal with Conor McGregor because we know what he’s worth,” White said.
No doubt, McGregor’s value is notable. White told ESPN that UFC 229 is trending toward 2.5 million buys. If that comes to success, it will smash the previous record of 1.6 million held by UFC 202 a rematch between Mcgregor and Nate Diaz.
As for his “Proper Twelve,” sponsorship, Conor Mcgregor assured that his brand would be felt at all time with its logo on the canvas of the Octagon.
”You bet your bollocks it is,” McGregor said when asked about the logo placement on the Octagon. “On the canvas. On the canvas. Like [Nurmagomedev’s] blood will be on the canvas.”
Mcgregor will be breaking his two-year layoff when he returns to UFC Octagon in the main headliner of UFC 229 against Khabib Nurmagomedov on October 6. He last fought back in 2016 when he scored a lightweight title via second-round TKO win over Eddie Alvarez. Due to of his inactivity UFC stripped him of his lightweight belt, and Khabib won that title on April 8 with a win over late replacement Al Iaquinta.