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The UFC really tried here. They really did. 'A' for the effort but man was this attempt at promoting UFC 223 super cringe-worthy. Look, the bar is low for the UFC in terms of being cool but they still stumbled over it. There was a time wheen the UFC was an advertiser's wet dream. The UFC had a good five to seven year run where they were hip to the sought after 18-35 year old demographic of viewers. It feels over the past few years the UFC brand has lost a little of its luster. Have fans aged out of the UFC? Or has the UFC's over saturation of events caused that 18-35 year old demo to move on to other things? Here is the UFC trying to promote UFC 223 with a fake text exchange bit that @MMARoasted made famous like five years ago. Also, it says a lot that Conor McGregor and Nate Diaz come out looking the best in this attempt at viral marketing from the UFC. #UFC223 is approaching FAST and things are heating up in the lightweight group chat... 👀👀👀 pic.twitter.com/Kd3TxV59jZ— UFC (@ufc) March 13, 2018