Caol Uno became the first person in MMA to not only be sponsored by Nike, but have his own line of shoes. In fact, in Japan the Caol Uno 10AC shoes that were released in 2007 were so popular that Nike gave Uno his own line of MMA apparel and handbags. Granted, Sexyama is also endorsed by Nike although his ads consist of him taking off his shirt in an attempt to give every soccer mom an excuse to watch MMA. Uno used to attend fashion shows in which designers would literally label him a ‘fashion icon’ for his impeccable attention to detail.
Now that Jon Jones is signed with Nike, we expect him to also appear in slightly sexual Nike ads — starting with this not so sexy Nike commercial released today.