I got an email from some guy a couple of weeks ago that said MiddleEasy should be partial to UFC 112 coverage since our site is just one letter away from ‘Middle East’. That’s pretty deep logic. Almost like how people say President Obama’s name is just one letter away from ‘Osama’. I guess the same could be applied to No Fear Energy drink’s slogan, ‘It gives you a kick’. I mean, just imagine if the ‘kick’ was replaced with the fourth level of the alphabet and that phrase would have an entirely new meaning, a meaning that would be widely popular in West Hollywood. Check out this video of Wai-Ting from The Fight Network asking locals whether they’ve heard of UFC.