Pharrell Williams has made the world’s first 24 hour music video

The Chaos Theory idea of the “Butterfly Effect” is pretty well known, especially if you read science fiction or like Ashton Kutcher movies (who doesn’t?). The idea is that seemingly small events in one area can cause huge changes far away, like a butterfly flapping its wings and causing a hurricane hundreds of miles away. I’d like to propose a new version of this, named the Pharrell Effect. This holds that a small appearance by Pharrell Williams on your next single will result in massive sales and catapult your song to worldwide fame.

This might seem to be a good thing at first, and it is definitely a good thing for the people involved in collecting royalty cheques. Soon though, every song Pharrell has featured on in 2013 will be greeted with a groan from everyone hearing it for the seven thousandth time. I truly think that the collective air pushed from the mouths of everyone in a dissatisfied sigh when hearing the opening notes Robin Thicke’s “Blurred Lines” could power my laptop for the day.

It makes me a little bit sad that I’ve not invented a method to collect or store this energy because Pharrell’s set his new song “Happy” to a 24 hour music video. I’m not sure this effect will work with his own songs, but if it did imagine the energy I could collect from this in a few weeks!

Check out the video at the site 24hoursofhappy.com

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