Chael Sonnen Believes The Era Of \u201cColby Covington\u201d Copycats Is Coming Colby Covington is one of the most popular fighters today. Chael Sonnen, who is a big fan of his, believes the era of his copycats takes the UFC over. The fully dedicated fighter who is focused on Octagon and doesn\u2019t care about media attention, like Jose Aldo, might start losing popularity. It is already known that Colby Covington has built his name via trash-talk and various kinds of threats. He insulted everybody, from Joe Rogan to Tyron Woodley. Even some Heavyweight fighters were his targets! And almost everybody hates him, except his training partners. When Chael Sonnen was in the best form, he was constantly doing the same thing \u2013 just remember how he threatened to retire Anderson Silva before the loss at UFC 148! Even during his wrestling days, Sonnen enjoyed his threats and challenges! Covington and Sonnen are good friends, so the choice of the same path doesn\u2019t come as a surprise. Chael Sonnen had a conversation with Luke Thomas recently. The American Gangster described the way Chaos climbed on the top of the UFC ladder, from prelims to the co-main event of UFC 225. Actually, Sonnen emphasizes the effect of show business and entertainment in the future era of the UFC. (via MMAFighting) \u201cIn many ways, he\u2019s going to reinvent the sport,\u201d Sonnen said Monday on The MMA Hour. \u201cIs that for better or worse? Time will tell, and then you can decide. But people are going to start copying him. He\u2019s the first guy ever to come out and say, \u2018I\u2019m just here to entertain you.\u2019 So, yes, it\u2019s an act, and yes, it\u2019s a performance, but here it is and you guys seem to enjoy it. He\u2019s the first guy. The only guy who ever did that in wrestling was The Rock. Everybody else stayed in character and held the old kayfabe montage. \u201cBut he\u2019s the first guy to come out and go, \u2018Look, I\u2019m just looking to entertain you. If the UFC isn\u2019t going to bring me cameras, I\u2019ll hire my own production crew, I\u2019ll pay them, but I\u2019m going to get this content recorded and out to the masses.\u2019 \u201cThey\u2019re scripted promos,\u201d Sonnen continued. \u201cHe\u2019ll admit they\u2019re scripted promos \u2014 another thing that only The Rock would do, nobody else would ever admit to. And I think that he\u2019s having fun. Now, I\u2019ve known him since he was 11 years old \u2014 it\u2019s going to be very hard for him to do anything that upsets me, because I just understand it a little bit differently. But I do think we\u2019re going to see guys start to copy him. I think he\u2019s an innovator in many ways. And again, is that a good thing or a bad thing? We\u2019ll find out. But he does get credit, from me at least, for coming in and changing it. He is the first guy I\u2019ve ever seen who has hired his own camera companies to come and go, \u2018Hey UFC, you\u2019re not going to do this for me? Great, no problem. I got some money, I\u2019ll make a phone call. I\u2019ll set the shot up myself.\u2019 I think it\u2019s interesting and it\u2019s clearly working.\u201d Colby Covington defeated Rafael dos Anjos at UFC 225 using extremely annoying fighting strategy and sticking to RDA like a leech for all five rounds. Maybe it wasn\u2019t interesting to watch, but he is a current Interim UFC Welterweight champion. He is expected to face Tyron Woodley for the UFC Welterweight title. And don\u2019t worry - he attacks T-Wood on social networks and media on a regular basis! What do you think, does Chael Sonnen have right? Is having big mouth better than hiding from the public eye? How would the perfect profile of the UFC fighter look like? Share us your thoughts!