Remember when the UFC said they would use their uniform policy with Reebok to leverage for high profile sponsors? Yeah, about that. No diss to Motel 6 but this really feels like a 2005ish partnership for the UFC.
In all reality the UFC should have held out for Super 8, that’s two more sides for your motel and your cage. Get that full on eight sided, Octagon synergy.
Let’s go to the highly official press release.
“UFC®, the world’s premier mixed martial arts organization, today announced a new integrated marketing partnership with Motel 6, the leading economy lodging provider with more than 1,430 owned and franchised hotels across the United States and Canada.”
UFC should force one of their undercard fighters to change his nickname to ‘economy lodging provider’
Under the terms of the agreement, Motel 6 becomes UFC’s first-ever “Official Economy Lodging Partner,” creating a new sponsorship category for the MMA promotion. In return, Motel 6 will have a branded presence inside UFC’s world-famous Octagon® for select UFC events, including several Pay-Per-Views and a variety of ESPN and ESPN+ telecasts.”
UFC really knows their audience.
“We’re excited to join with Motel 6 to create a new partnership category for UFC,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “This new agreement strengthens our relationship with Motel 6 and allows our respective brands to work together to grow our customers in key markets.”
UFC and Motel 6 have partnered on several UFC events since November 2017.
Wait, did anyone notice this before? Where have we been?
Elevating our partnership with the UFC will enhance the visibility of the Motel 6 brand across a diverse, multi-channel sports platform,” said Lance Miceli, Chief Revenue Officer at G6 Hospitality, owner and franchisor of the Motel 6 and Studio 6 brands. “We’re excited for the activation opportunities to increase engagement among our guest population and UFC’s substantial fan base.”
But will all your rooms come with free Fight Pass?
Additional partnership activations will include in-venue commercials, branded integrations in select UFC Pay-Per-Views and collaborations on digital and social media campaigns. Motel 6 will also have a branded presence at several UFC Fan Experience activations in the U.S.”