In the future, a planetary-sized logo of ZUFFA will be rocketed into space and orbit the earth, alerting the world of its new celestial ruler. It will then be propelled deep into outer-space and blot out the sun, leaving only subscribers of UFC PPVs access to sunlight. Many plants will die out, farmers will have to relocate to Las Vegas, Nevada and all agriculture will be under ZUFFA control. However, before all of that goes down, ZUFFA plans to control the way you search the internet and they’re starting by issuing a Cease and Desist Letter to Google.
CagePotato stumbled across a letter intercepted by Chilling Effects that states ZUFFA’s intent to take ‘immediate action’ to protect their intellectual property by restricting links that are shown when certain search strings are submitted to Google. In short, if you search for ‘UFC 123 stream’ on Google, ZUFFA wants you to not be able to see the search results that yield sites that actually have streams to live UFC PPVs (and other copyrighted content). Check out the letter issued from ZUFFA to Google.
Mountain View, CA, USA
Sent via: email
Re: Dmca copyright
On behalf of Zuffa, LLC and/or its subsidiaries and affiliated companies, I am writing to notify you of the infringement of Zuffa, LLC’s intellectual property rights in the titles identified in this email in Google search results.
Demand is hereby made that Google take immediate action to stop such infringements.
The search results and links identified in this email are specific examples of Google search results linking to images, artwork, video files, video streams and websites that infringe upon Zuffa, LLC’s intellectual property rights.
Zuffa, LLC hereby demands that Google promptly remove and disable the links to all unauthorized copies of works whose copyrights are owned by Zuffa, LLC of which it is aware, including the infringing files identified in this email.
This letter is not a complete statement of Zuffa, LLC’s rights in connection with this matter, and nothing contained herein constitutes an express or implied waiver of any rights, remedies, or defenses of Zuffa, LLC in connection with this matter, all of which are expressly reserved.
The undersigned has a good faith belief that use of the materials in the manner described herein is not authorized by Zuffa, LLC, its agent, or the law. The information in this notice is accurate. Under penalty of perjury, the undersigned is authorized to act on behalf of Zuffa, LLC with respect to this matter.
We appreciate your prompt attention to this important matter.
Wow. Chances are this is some elaborate publicity stunt, but as we know from previous cases, Google takes this stuff seriously. It should be interesting to see what pans out in the near future, and that ZUFFA logo example at the beginning of the article; it will happen. [Source]