What if you were the guy in his Grandma’s basement who wanted nothing more in life than to become ‘the Ultimate Fighting weapon’ using only his body and a Kinect sensor. Now you have to settle for being dubbed the ultimate underground fighter due to some lawyer on lawyer action featuring Zuffa and Ubisoft. That’s the type of thing that can drive a nerd over the edge. That can shatter a dorks hopes and dreams so completely that they reopen their EVE Online account (cue a dramatic organ note being hit in conjunction with thunder clapping and a woman screaming). SagatBalrog, I’m looking at you.
Zuffa has officially put Ubisoft on blast, no longer can they emblazon the back of their sub par motion game with the below tag line.
On the packaging of the video game, text on the back cover invited players to “Become the ULTIMATE FIGHTING weapon!” Zuffa approached Ubisoft regarding the game and the use of “ULTIMATE FIGHTING” on the back cover.
Zuffa owns all right, title and interest in and to the federally registered “ULTIMATE FIGHTING” trademark referenced in registration numbers 2,925,669-2,941,044; 2,706,754 and 3,004,865. Zuffa and Ubisoft note that the companies have no association or business relationship of any kind.
To resolve this disagreement between Zuffa and Ubisoft, Ubisoft has ceased selling the “Fighters Uncaged” video game with the use of “ULTIMATE FIGHTING” on the back cover, and has changed the packaging of “Fighters Uncaged” such that “ULTIMATE FIGHTING” does not appear anywhere on the packaging.
Naturally, now that this is rare I’m going to have to pick up a copy since I’m a hoarder, which is annoying. All of this could have been avoided too, had Ubisoft capitalized ‘become’ rather than ‘Ultimate Fighting’ in my opinion.