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UFC signs multi-year, multi-million dollar partnership with Aurora Cannabis

UFC signs multi-year, multi-million dollar partnership with Aurora Cannabis

Yeah UFC is cool, but have you ever watched UFC on weeeeed. Thanks to Aurora Cannabis, the world of MMA is about to get a little more progressive.

No, joke but Spotify hit Nate Dogg and Kurupt’s “Xxplosive” on shuffle the moment this post was composed. Then Spotify went into “Off The Books” by Big Pun and The Beatnuts, so who really believes in destiny anymore.

As part of the UFC’s initiative to further their fighter’s health, the UFC Performance Institute and Aurora Cannabis have inked a multi-year/multi-million dollar deal to advance CBD research.

Yahoo Finance with the key quotes.

“This global partnership places focus squarely on the health and well-being of UFC’s talented and highly trained athletes,” Aurora CEO Terry Booth wrote in a news release on Tuesday.

“The Aurora-UFC research partnership creates a global platform to launch targeted educational and awareness campaigns, while creating numerous opportunities to accelerate our global CBD business.”

Dana White added

“Since the day we opened the Performance Institute, our primary goal was to offer UFC athletes the best possible training, nutrition, and recovery services,” UFC President Dana White added in the release.

“This partnership with Aurora is an extension of that goal, and we’re looking forward to collaborating with Aurora to find new ways to improve the health and safety of athletes who compete in UFC.”

The benefits of CBD oils, creams, balms or what have you, have been mixed but the UFC being on the forefront of some cutting edge research is cool to see. Cheers to UFC fighters now having CBD options to deal with pain, anxiety, or anything they need to be at maximum health.

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