UFC Extends Apparel Partnership With Venum In New Multi-Year Deal

Venum will remain the official UFC apparel sponsor for the foreseeable future.

UFC Venum
Image via UFC Twitter

Venum will remain the official UFC apparel sponsor for the foreseeable future.

The Las Vegas-based promotion announced a new “multi-year renewal” with Venum on Wednesday.

As things stand, there are no financial details or information on how long the deal will be.

However, Venum founder and CEO Franck Dupuis did release a statement following the announcement.

“The enthusiastic reception from UFC athletes and fans to the launch and release of our UFC collections has convinced us to continue our adventure inside the octagon, and to continue to improve our products to serve a demanding and passionate public,” Dupuis stated. “The best is ahead of us.”

Venum To Remain UFC’s Official Apparel Sponsor

After a six-year partnership with Reebok, the UFC first announced its deal with Venum in April 2021.

It was initially a three-year deal, but the partnership has been successful enough that an extension was deemed appropriate.

Along with fighters wearing Venum fight gear during fight week and inside the Octagon, they also receive tiered payouts based on their number of appearances under Zuffa:

  • 1-3 bouts receive $4,000 per appearance
  • 4-5 bouts receive $4,500
  • 6-10 bouts receive $6,000
  • 11-15 bouts receive $11,000
  • 16-20 bouts receive $16,000
  • Champions receive $42,000
  • Title challengers receive $32,000

As aforementioned, there is no information on whether the tiered payouts have increased as a result of the new multi-year extension.

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