Dateline somewhere between an Octagon in Los Angeles and a boxing ring in Las Vegas. Set to defend her UFC women’s bantamweight title at UFC 184, Ronda Rousey has become a combat sports aficionado. Whether it’s a pro wrestling event, UFC card, judo tourney, roller derby, competitive jousting, or professional gaming, Rousey will be there with the keen eye of fandom.
The biggest boxing bout in over a decade takes place on Saturday May 2nd and Rousey wants to be there live. Several years in the making Floyd Mayweather versus Manny Pacquiao is boxing’s Super Bowl. Some outside the box marketing brainstorming from the UFC would encourage the Zuffa promotion to buy a ticket for Rousey on their dime.
Fly Rousey and her next opponent to Vegas, get them good seats to Mayweather vs. Pacquiao, and sit back while the free publicity for the UFC rolls in. Plan B calls for the UFC to fly Rousey and her other three Four Horsewomen to Vegas, get them front row seats at boxing’s megafight, and watch as the foursome acts as brand ambassadors for MMA. Plans Q-Z (are not very good) involve sending Rousey and crew to various other obscure sporting events such as monster truck rallies, a table tennis invitational, and grey hound race tracks in hopes of getting the UFC some shine.
Let’s start with Mayweather vs. Pacquiao and then work our way through the UFC’s marketing plan spreadsheets.