[div class=”notice” class2=”icon”]The following is from an article on LiverKick.com, part of the MiddleEasy Network.[/div]
I think it is time to start looking, critically, at the Kickboxing world and where it is right now. We’ve seen that both Glory and K-1 are capable on their own of producing an entertaining, professional event with solid matchmaking. This is vital for either promotion, regardless of the name fighters involved in either promotion. Glory held their “First 16” for the 70kg class in May, while K-1, with the assist from It’s Showtime, held a coming out party event before It’s Showtime packed up and sold to Glory. This weekend, K-1 finally put on their first event, sans-It’s Showtime, and for a K-1 USA show it demonstrated exactly what this K-1 is capable of doing in the future.
Basically, we’ve reached a point to where both companies have established their brand identities, shown the world what they are going to present, and how they are going to present it. Initially, the idea of a split Kickboxing world, with the talent not being able to fight each other, with derogatory, inflammatory press releases flying out and accusations being made left and right, things looked grim. What went down earlier this summer was essentially terrible for the already hurting sport of Kickboxing. I’m not going to point fingers or name names, but if you’ve been following the sport — or even involved in it — you know what I’m referring to and what I’m talking about. We at LiverKick saw traffic drop off, saw fans lose interest and care less about who came out on top. They wanted fights, they wanted announced fight cards, they didn’t want to see people in the sport trying to handicap each other.