The company that owns Proper No 12 Whiskey has decided to stop using Conor McGregor’s name or image on the bottles. This comes after a court ruled that McGregor had assaulted stylist Nikita Hand, who will now receive €248,000 in damages.
Although Proximo Spirits bought the whiskey brand from McGregor in 2021, he continued to promote it on social media. But now, the company has said they will end that connection.
“Since 2021, Proximo Spirits has been the 100pc owner of Proper No. 12 Irish Whiskey,” Proximo Spirits said. “Going forward, we do not plan to use Mr. McGregor’s name and likeness in the marketing of the brand.” via Irish Independent.
Several major retailers have decided to remove Conor McGregor’s drinks from their shelves. Musgrave, the company behind SuperValu and Centra, was the first to pull the products, including Forged Irish Stout, a brand McGregor was connected to. With over 1,250 stores across Ireland, Musgrave’s decision came after McGregor lost a court case.
Spar, owned by BWG Foods, also announced that it would no longer carry McGregor’s products in its network of over 1,000 stores. This move followed public backlash after the ruling in McGregor’s legal case.
“The products are no longer listed for distribution across our network of Spar, Eurospar, Mace, Londis and XL stores.”
Tesco also said it will no longer sell Proper No 12 Whiskey. A spokesperson confirmed this decision.
“We can confirm that we are removing Proper No 12 from sale in Tesco stores and online. Tesco does not stock Forged Irish Stout.”
After a court ruled that Conor McGregor was responsible for a 2018 incident involving Nikita Hand, several companies have decided to end their partnerships with him. The jury awarded Hand nearly $260,000 in damages, after she accused McGregor of assault. McGregor denies the accusations and plans to appeal the ruling.
Proximo Spirits, which owns McGregor’s whiskey brand, announced it would no longer use his name or image. Similarly, IO Interactive, the company behind the “Hitman” video game series, revealed McGregor would no longer appear in its games. Meanwhile, the UFC has remained silent on the matter.
