Pro Elite Inc. Interest May Have Forced UFC’s Hand

Apparently, UFC was not the only hunter circling the prey that was Strikeforce.

ProElite Inc., the once-mighty fight-promotion company purchased for pennies on the dollar in February 2010 by Stratus Media Group Inc., had been in ongoing negotiations with Strikeforce and had met face to face with company CEO Scott Coker, sources close to the negotiations today told

“There were offers made both ways,” said one source.

All those negotiations were blown out the water though when UFC’s parent company Zuffa LLC swooped for Strikeforce yesterday afternoon, with the intention of running both promotions separately.

ProElite Inc. first inquired about purchasing Strikeforce mere months after it was taken over by Stratus Media Group in early 2010, and talks had intensified within the past month, one source said.

The revamped company’s proposal to acquire the California-based promotion may have included cash and stock paid to Silicon Valley Sports & Entertainment, a sports-franchise company that owns Strikeforce along with Coker, another source said.

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