Owner of UFC thinks Fedor is irrelevant

Lorenzo Fertitta, big dog at UFC (bigger dog than Dana White actually) thinks Fedor Emelianenko is irrelevant. Now Fedor, when you’re trying to add another arm to your mantle of body parts…remember MiddleEasy.com never said this, it was Lorenzo Fertitta. Everyone at MiddleEasy.com wants their arm in one whole piece, it helps us through those lonely nights of, well…you know. Just a few days ago, Dana White publicly said that he wants fedor to come to the UFC in order to go head to head with Brock Lesnar. So we have two conflicting sources of information from relatively the same camp. These guys are more confusing than my ex-girlfriend trying to tell me what she wants from me. Actually, I take that back. No one is more confusing than my ex-girlfriend trying to tell me what she wants from me. In fact, scientists can solve the mystery of stone henge, the pyramids and crop circles and my ex-girlfriend will still be incredibly more confusing than all of those combined. Here’s what Lorenzo Feritta had to say:

“Right now, Fedor’s completely irrelevant to the public,” Fertitta said. “His pay-per-view numbers have been 12,000, 30,000, and now Affliction is saying he’ll get 100,000 [against Josh Barnett]. I’ll take the under-70,000. We average 500,000 buys and we expect 1 million for this one.

“Fedor wants to use UFC for a fight to be relevant, and then leave and do his own thing. That’s not our business model.”

“We spend more money for marketing than anyone has ever spent on Fedor,” Fertitta said. “If I bring in Fedor, we’ll make him the most recognizable face in MMA, but we also want to recoup on our investment. You wouldn’t sign Tom Brady for one game. So why do I want to sign this guy for one fight?”

Here’s a game. Call Fedor irrelevant and see how many seconds it will take you to get an overhand right to the side of your face. What’s irrelevant is the fact that my functional alcoholic neighbor has 12 kittens that roam around my apartment complex like those kids on Mad Max: Beyond the Thunderdome. Everytime I open my door I want to throw a can of tuna off my balcony just so they will get out the way (and jump off the second floor, just kidding Peta) [Source]

Published on July 15, 2009 at 3:13 pm
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