Jon Jones Announces IBA Bare Knuckle Ambassador Role, Says First Event Is March 28

Former UFC heavyweight champion says he is joining IBA Bare Knuckle as an ambassador, with a St. Petersburg appearance next.

Jon Jones
Jon Jones - Image credit @jonnybones instagram

Jon Jones just added another plot twist to his already chaotic fight-career timeline, and if you’ve followed his recent headlines, this feels very on-brand for the same guy who kept stirring heavyweight talk in his recent shots at Tom Aspinall.

He is not bare-knuckle fighting, but he did announce a new role as ambassador for IBA Bare Knuckle, which drops him straight into the same world MiddleEasy has already covered in the bare-knuckle debate around Max Holloway.

Jones delivered the announcement in his own words: 

“This is MMA legend Jon ‘Bones’ Jones and I am excited to announce my new partnership as an ambassador for IBA Bare Knuckle. My first event with the company is going to be in St Petersburg on March 28. I’m super excited to see you all there and let’s have a show time.”

Jon Jones’ new bare-knuckle ambassador move also lands in the middle of his public dispute with the UFC over the White House card. Jones said he was in talks to return and claimed there was a $15 million offer on the table, but he wanted more. Dana White pushed back hard and said Jones was never being considered for that event, saying there was “no way in hell” he was putting him on the card regardless of money. So right now, the disagreement is not subtle: Jones says negotiations were real, White says the fight was never happening.

Same Jon Jones Energy, Different Business Card

The clean takeaway is this: Jones is joining as a promoter-facing personality, not as an active bare-knuckle fighter, which still keeps him in the center of combat-sports conversation just like his latest Aspinall reminder post.

And because this is Jon Jones, one announcement instantly spins into five new “what’s next?” theories, especially with heavyweight threads still alive around names like Ciryl Gane in the Aspinall-Gane storyline.

Officially, Jones says his first IBA Bare Knuckle event as ambassador is set for March 28 in St. Petersburg, and that alone is enough to keep the MMA rumor machine fully caffeinated for another week.

Published on March 23, 2026 at 10:59 am
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