Alright Dana, enough of this humble nonsense — it just doesn’t fit you. There’s no other person that has ever lived on this planet that could convince an entire industry that James Toney actually had a chance against Randy Couture at UFC 118. Over two years later and it’s still the greatest accomplishment that anyone has ever witnessed in combat sports history. Props to Dana White and the ZUFFA hype machine for infiltrating our thoughts and controlling our perception of reality for the four months leading up to the now-infamous bout.
In a recent interview with The StarPhoenix, Dana White gave a pretty candid answer as to who the greatest combat sports promoters of all time — and then lies to the world and lists himself as last.
I think if you look at the fact that people still know who the (expletive) P.T. Barnum is, you’d have to go with P.T. Barnum as No. 1. Um, I’d probably put Vince (wrestling impressario Vince McMahon) No. 2. Vince and Don are both up there in age. Vince is still in there, (expletive) doing his thing, cutting huge major deals. I would put Don King No. 3. Who else did you have? You’d have to put Arum in there, too. You have to put Arum in there. And if I had to be on there, I’d put me last.
Pretty remarkable that Dana White placed his arch-nemesis, Bob Arum, before him on this hypothetical list. Also, we know you had to Google who P.T. Barnum was. It’s cool, you’re not alone.