While some claim that the Reebok UFC fight kits are selling like hot cakes, despite proof, the rest of the world looks at the ugly, confusing, vanilla, and frankly insulting product debuted earlier this year with disdain at best, and complete and utter apathy at worst. These fight kits are supposed to translate into money for the horrifyingly underpaid fighters, but if you make a product no one wants to buy, then the fighters aren’t making money, and this isn’t 1998 anymore. Fighters need to make money if you want them to perform well, not retire at a young age, thus creating bigger and better stars that make the UFC money and sell fight kits.
It’s a fucking paradox.
Until someone gives a shit, we’ll have Anderson Aldo.
— suzi dodt (@SuziDodt) December 1, 2015