When the Kool-Aid man breaks through a wall in a commercial, all the kids start cheering. Imagine a seven-foot pitcher full of Kool-Aid breaking through your house screaming ‘Oh yeah!’, it’s a horrifying thought. He might spill over and get some of himself on the carpet. The worst thing is, you can’t do anything about it because he has the ability to drown you. That’s scary, but not as scary as EA Sports MMA not being released in Denmark due to a law that prevents energy drink advertisements in the country.
The Scandinavian law prohibits all energy drinks from being advertised in the country and Strikeforce’s main sponsor, Rockstar Energy, would feel the wrath of political correctness if EA sports removed them from their upcoming game. It seems like EA has decided not to release the game in Denmark in order to make the game as realistic as possible.
“We are adhering to laws in Denmark that restrict the use of energy drink product placement in-game, and therefore are not shipping EA SPORTS MMA in that region. Our game authentically recreates the sport of MMA in every facet, including energy drink in-game sponsorships on fighter shorts, gear, and in fight venues.”
These nutty countries and their laws. Fortunately for Japan, they have a law to make every videogame cover look as dope as possible. Check out the official Japanese cover of EA Sports MMA.