Dana White Names Jon Jones UFC’s GOAT, Says Gustafsson Fight Proved He Would ‘Do Whatever It Took’

Dana White told Lex Fridman that Jon Jones has no real rival in the UFC GOAT debate, pointing to his light heavyweight run, heavyweight title win, Gustafsson war, Daniel Cormier wins, and Khabib Nurmagomedov's shorter career.

Dana White discussing Jon Jones as his UFC greatest of all time pick in a Lex Fridman interview
Photo: Lex Fridman

Dana White did not build a long shortlist when Lex Fridman asked him who belongs in the greatest-of-all-time conversation. His answer was immediate: Jon Jones.

Fridman opened the GOAT topic by asking White who belonged in that conversation and what standards mattered. White gave Jones as the immediate answer, then moved into the record and title history.

“Jon Jones.”

White then pointed to Jones’ championship run at 205 pounds, his move to heavyweight, and the fact that no opponent has beaten him inside the cage. Jones’ official record still includes the 2009 disqualification against Matt Hamill, but White separated that from being beaten by another fighter.

“He’s never been beat. He destroyed everybody at light heavyweight, which at the time was the toughest weight class in the company, in the sport. And then he moved up to heavyweight, won easily at heavyweight. When you look at a guy and you look at what he was doing outside the Octagon at the same time, which shouldn’t be part of it, shouldn’t be part of the equation, but when you do, wow, there’s no debate. Nobody can debate who’s the greatest of all time. It’s absolutely positively Jon Jones. He’s never lost. He’s never been beat in the Octagon ever.”

White Points To Longevity

When the discussion turned to dominance, losses, and whether setbacks can become part of a fighter’s greatness, White said Jones’ case remains separate because the sport never produced the fighter who could beat him.

“I don’t disagree. But when you’ve never lost, you’ve never lost. We’ve never found somebody. And the other thing that you have to factor in too is longevity. Because sometimes with a lot of these guys, the sport passes them by. You get younger guys that are faster, this, that, and the sport evolves. Nobody’s been able to beat Jon Jones.”

That debate has only stayed active around Jones. Jones recently placed the conversation at “me and maybe” Islam Makhachev, while White has also weighed whether Alex Pereira could jump Jones in the GOAT race with a heavyweight title win.

Gustafsson And Cormier Came Up Next

White did not describe Jones’ dominance as a simple run of easy nights. He said the first Alexander Gustafsson fight mattered because it showed Jones could survive a kind of fight he had not previously been forced to handle.

“The other thing that you measure is, when you said dominance, it’s true, if you’re this guy that has unbelievable power and you’re just going in and you’re just fucking knocking everybody out, and nobody’s ever pulled you into the deep water before, that was when my opinion of Jon Jones started to change.”

“Gustafsson took him into the deep water. Gustafsson hit him with some shit he’d never been hit with. Gustafsson tested him and put Jon Jones in a place where, I bet if you sat down and interviewed Jon Jones, going into the deep rounds of that, Jon Jones thought he was going to die. You know what I’m saying?”

“And he’s willing to go there, and he kept going. He was willing, willing to do whatever it took to win that fight.”

Fridman also brought Daniel Cormier into the comparison. White said the Jones rivalry has affected how some fans measure Cormier’s own career.

“That’s the thing too. And I believe that DC doesn’t get the credit he deserves because of the Jon Jones thing. When you look at DC and what he’s accomplished, right, and Jon Jones beat him twice. It’s undeniable. You can hate all you want. Jon Jones is the greatest of all time.”

The discussion lands in a different place now because Jones and White have had another public swing in tone, including Jones saying White changed his life after their UFC 329 selfie. Jones has also continued to answer rivalry questions, including his claim that there is no real rivalry with Daniel Cormier because Cormier never beat him.

Khabib Was In The Conversation

Fridman then moved the comparison to Khabib Nurmagomedov and whether Khabib had enough time at the top to challenge Jones’ case. White said Khabib had the ability to enter that top argument, but he focused on time missed and the length of his career.

“I think that Khabib had the potential to be in the running for that. He just didn’t stick around. First of all, he had injuries that he should have been where he got a lot sooner had he not had the injuries that he had and the setbacks in his career. But there’s no doubt, Khabib is one of the all-time greats.”

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Published on July 22, 2026 at 5:57 pm
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