Zuffa Boxing, the new professional boxing venture formed by TKO Holdings and Saudi entertainment group Sela, has announced a major media deal with Paramount+. Starting in January 2026, Paramount+ will serve as the exclusive streaming platform for a full schedule of Zuffa Boxing events, with the potential for select fights to be simulcast on CBS.
The promotion, led by UFC President Dana White and Turki Alalshikh, aims to blend the excitement of professional boxing with a structured platform for emerging talent. Their first major showcase came recently when Canelo Alvarez faced Terence Crawford in a historic superfight, marking a soft launch of the Zuffa Boxing brand.
BIG NEWS 🚨@ParamountPlus will become the exclusive home of Zuffa Boxing throughout the U.S., Canada, and Latin America starting in January 2026! pic.twitter.com/qhxwQPrtgk
— Zuffa_Boxing (@Zuffa_Boxing) September 29, 2025
Dana White on the New Media Deal
“I’m excited to bring great boxing events to a global audience,” White said. “There are millions of boxing fans that will now be able to see competitive fights with up-and-coming boxers as well as the biggest stars in the sport. Paramount will be the home for UFC and boxing fans to watch the greatest fights in combat sports.”
Turki Alalshikh on Expanding Boxing Access
“This partnership with Paramount reinforces our vision to redefine the way viewers consume boxing. More fight fans will now have access to watch some of the most exciting boxers around. We have seen the proof that the appetite is there, this is the future for live boxing coverage and we will ensure the sport continues to thrive,” said Alalshikh.
Turki Alalshikh and Dana White comment on Zuffa Boxing’s new broadcast partnership with Paramount+ 🗣️ pic.twitter.com/0Bq0fmKaEy
— Ring Magazine (@ringmagazine) September 29, 2025
Plans for Zuffa Boxing Events
Under the new agreement, Paramount+ will stream 12 Zuffa Boxing cards in 2026, with additional events planned for subsequent years. The promotion intends to focus on 50/50 matchups, matching rising prospects against each other to create the next generation of stars. This model mirrors UFC’s strategy with The Ultimate Fighter reality series, which helped launch numerous champions.
White has also expressed intentions to modernize the sport by reducing the number of weight classes and establishing Zuffa Boxing’s own ranking and championship system. Additionally, the company is pushing for amendments to the Professional Boxing Safety Act, aiming to improve the sport’s safety standards while preserving competitive integrity.
With Paramount+ as the primary distributor, Zuffa Boxing is positioning itself as a major player in professional boxing, providing fans with both high-profile fights and opportunities to follow rising talent. White and Alalshikh plan to keep boxing accessible while ensuring that events maintain the high production values fans expect from the TKO umbrella, which also oversees the UFC and WWE.
This historic deal marks a significant step in Zuffa Boxing’s vision to reshape the way combat sports are presented to audiences worldwide.
