In lieu of the article we published yesterday on the UFC raising the price of their PPVs starting with UFC 168, I thought it would be appropriate to hop in our time machine designed by H.G. Wells and take a trip back to UFC 96 inside the pre-fight media scrum on 2009. Dana White makes several statements regarding the UFC, but most importantly he swears that the price of a UFC PPV will never rise.
Now fast-forward four years into the future (and 72 numbered UFC events later) and the MMA world has now seen a $5 price hike in PPV costs, starting with UFC 168. Damn, what a depressing installment of Blast to the Past. Check out the video after the jump.