Bellator is moving to Southern California this week

I can’t be the only person eagerly anticipating the day when a cataclysmic earthquake hits California, throwing the state far into the Pacific Ocean. The newly created island will be named ‘KurtRusselltopia’ in honor of the man that told us that it was possible to surf a tidal wave in downtown Los Angeles with Peter Fonda. Of course the greatest thing about ‘KurtRusselltopia’ is that we’ll have all the technology. That’s right, the shiny new iPhone that’s charging up and your silly Google searches are all coming with us in Silicon Valley. Good luck trying advance as a civilization, America. With enough time, the entire continental states will be one giant West Virgina.

There’s a good chance that Bellator is also anticipating this impending geological change since the entire promotion plans to leave Chicago, Illinois and move to Irvine, California this week. Here’s what Spike TV President Kevin Kay said in a recent interview with Sports Illustrated’s Loretta Hunt.

“In some ways, it’s like the Hollywoodization of Bellator. It’s all these cross-promotional opportunities, to get these guys to movie premieres with our partners to get them seen and to get Bjorn out there more. We’ll be able to hook the fighters up with “Access Hollywood” and “Entertainment Tonight” on the red carpet of an awards show and have them interacting with big celebrities and just getting the community to know more about this great brand.”

Hollywoodization. I’m stealing that term and not giving Kevin Kay any credit for it. It’s cool, he can have ‘Sonnened’ as in ‘You just got Sonnened, son.’ Unfortunately the term Sonnened only works when you’re around a keg of beer and there’s a red cup in your hand. [Source]

Published on July 30, 2012 at 4:38 pm
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