If you’re like me, growing up as a kid you would watch a lot of ESPN 1, 2, and Classic. During this time ESPN didn’t have the plethora of programing they have now. There was a lot of filler involved with having 72 hours of programming for all three channels combined. So it opened me up to a whole load of things I wasn’t even aware existed as a kid. Competitive eating, spelling bees, ‘Super Dogs! Super Jock!,’ and The World’s Strongest Man. The World’s Strongest Man was always polarizing to me — lifting up a car was such a visual feat, that just didn’t seem like it was possible.
One name that I kept remember seeing was Magnús Ver Magnússon, year in and year out he would be on there competing for the title of World’s Strongest Man. I would venture to say he was the Dale Earnhardt of it.
Later on I found out he actually was the Dale Earnhardt of it, so my assessment was correct.
Sure enough he’s still in the scene and while not competing he owns one of the best gyms for the sport. Vice goes into Iceland to speak to him and go behind the scenes of Iceland’s connection to the World’s Strongest Man.