Mike Tyson and his cannabis empire Tyson 2.0 are bringing weed enthusiasts a new gummy product cleverly called ‘Holy Ears’ in reference to Tyson’s boxing rival Evander Holyfield.
In an interview with TMZ Sports, Tyson and Holyfield appeared together to announce the release of the product as a joint venture, no pun intended.
“My wife came up with this ‘Holy Ear’ situation and I just thought it wouldn’t be right if Evander wasn’t involved,” Tyson explained. “It would just be horrible. He needed to be involved with this enterprise. It’s a real limited edition with the biggest company in the world and he deserves it. It’s about that story, believe it or not.”
The story of course dates back to Mike Tyson and Evander Holyfield’s 1997 boxing match which is still considered one of the most controversial moments in sports history. In the third round of the contest, Tyson notoriously bit Holyfield’s ear prompting a pause of the action. Tyson received a two-point deduction for the foul and the fight was allowed to continue. Moments later, Tyson bit Holyfield on the ear again. The bout was then called off and Tyson was disqualified.
25 years later, the two legendary boxers are coming together to not only deliver another product to the ever-growing recreational marijuana market but to bury the hatchet and even have a laugh at one of the strangest moments in modern sports.
Mike Tyson and Evander Holyfield are now teaming up as business partners to sell ear-shaped cannabis edibles with a chunk missing and have released this video…
[📽️ @MikeTyson & @Holyfield] pic.twitter.com/8HAfGujTqa
— Michael Benson (@MichaelBensonn) November 15, 2022
Mike Tyson and Evander Holyfield Happy to Put Positive Spin on Controversial Moment if It Means Helping Others
When approached with the opportunity to work together, Evander Holyfield said that he was honored and also excited to be part of a product that genuinely helps people.
“Well, you know, I was honored and I accept and hope something big happens,” said Holyfield.
“I guess the big thing with me was, I was glad that, for the product itself, that it helped people. If they’re gonna help people to be better, then that’s what life is really about. We’re in a competitive sport, but the sport is over. We did real well. Now we have opportunities to make people happy. If it were helping Mike, I knew it had to be a good product.”
As far as what inspired them to create the ‘Holy Ears’ line, Tyson believes it was all about taking something seen as controversial or negative and putting a positive spin on it. And to make money.
“Let’s make some money out of this. Let’s make this negative thing something positive and we could laugh at everybody because it was a joke.”
