Canelo Alvarez and Terence Crawford’s undisputed super middleweight title fight at Allegiant Stadium continues to draw attention as the full numbers from the event have now been released. The clash marked one of the biggest nights in boxing in recent years, not only for what happened inside the ring but also for the business it generated worldwide.
Historic figures released
The bout attracted more than 41 million viewers globally, underlining the magnitude of Crawford’s upset win over Alvarez. Despite the impressive audience, the broadcast still drew less than half of the record-setting numbers generated by Jake Paul’s fight with Mike Tyson on Netflix in November 2024.
Saturday’s bout, which was the first boxing event to take place inside Allegiant Stadium, also produced a live gate of more than 47 million dollars. That figure stands as the largest ever recorded at the venue and the third biggest in boxing history. The only events to generate higher totals were Floyd Mayweather vs Manny Pacquiao in 2015 with 72 million and Mayweather vs Conor McGregor in 2017 with 55 million.
Paul’s promotion reacts
Shortly after the numbers were confirmed, Jake Paul’s company Most Valuable Promotions issued a statement praising Netflix for its continued impact on boxing viewership:
“Congratulations to Netflix on setting viewership records for most watched fights this century since airing their first live professional sporting event in November 2024. Live sports has changed forever.”
Congratulations to Netflix on setting viewership records for most watched fights this century since airing their 1st live professional sporting event in November of 2024. Live sports has changed forever‼️#PaulTyson #TaylorSerrano #CaneloCrawford#boxing #mostvaluablepromotions pic.twitter.com/RlY8MWvzf6
— Most Valuable Promotions (@MostVpromotions) September 16, 2025
The comments reinforced Paul’s growing role in reshaping how the sport reaches fans, following his own headline-making fight with Tyson which became Netflix’s first major foray into live sports. His brother Logan Paul has also publicly credited him with helping move boxing beyond the traditional pay-per-view model.
Crawford entered the contest as the underdog after moving up in weight but delivered a dominant performance to dethrone Alvarez and become the new undisputed super middleweight champion. The result ended Alvarez’s seven-year streak of holding at least one world title.
With the dust settling from Alvarez vs Crawford, Jake Paul is already preparing for another marquee matchup. He is scheduled to face Gervonta Davis, with his manager Nakisa Bidarian teasing a major announcement set for Wednesday. That bout is expected to be another high-profile event as Paul continues to disrupt the boxing landscape.
