Jake Paul and Eddie Hearn are suddenly on the same boxing team, which is a sentence that would have sounded completely cooked a few years ago. Jake Paul’s MVP and Hearn’s Matchroom Boxing machine have agreed to a new MVPW-Matchroom alliance designed to build bigger women’s boxing events, create more cross-promotional opportunities, and put more elite female fighters in the same room instead of behind separate promotional fences.
The deal, announced Tuesday, brings together Most Valuable Promotions Women and Matchroom after years of public needle between Paul and Hearn. That is the funny part of the whole thing. The practical part is much bigger. MVP has leaned hard into the women’s side of the sport with Amanda Serrano, Caroline Dubois, and its MVPW cards, while Hearn and Matchroom helped drag women’s boxing into arenas and major broadcast slots behind Katie Taylor and a long list of title fights.
🚨BREAKING🚨: A new era for women’s boxing. MVP and Matchroom Boxing have formed a strategic alliance to create more opportunities, bigger fights, and an even brighter future for the sport. Stay tuned…🙏👑
#mvpboxing #mvpw
— MVP – Most Valuable Promotions (@MostVpromotions) July 28, 2026
Paul framed the alliance as the next step for a project MVPW has been pushing since launch.
“Since launching MVPW, our goal has been to build the biggest platform in the world for women’s boxing and create transformative opportunities for female fighters at every stage of their careers,” said Paul. “Partnering with Matchroom Boxing is another major step toward that vision. Historically, Matchroom played an instrumental role in elevating women’s boxing globally, and together we have an opportunity to create even bigger moments for the sport and the athletes driving it forward. This is about investing in the future of the sport and creating the premier destination for the world’s best female fighters.”
Since launching MVPW, our goal has been to build the biggest platform in the world for women's boxing and create transformative opportunities for female fighters. Partnering with Matchroom Boxing is another major step toward that vision. Thank you @EddieHearn @MatchroomBoxing
— Nakisa Bidarian (@nakisa_bidarian) July 28, 2026
Old Beef Turns Into Business
This is not just another boxing handshake with a press-release smell on it. Paul and Hearn have traded shots in public, dealt with legal friction after Paul’s old claims about Matchroom, and still found their way back to the same table because the women’s boxing lane is too valuable to keep chopped into little promotional islands.
Hearn admitted the pairing will probably make plenty of boxing fans do a double take, but he also made the case that the alliance is obvious once the promotional egos are pushed to the side.
“This is a partnership not many would have seen coming. But it is one that makes perfect sense,” said Hearn. “For a long time, Matchroom has singlehandedly carried the flag for women’s boxing. In recent years, MVP have done an incredible job too. They now have an unprecedented stable of Champions and continue to break the boundaries for women’s boxing time and time again. For our female fighters to chase legacy and to fight the best, this new alliance is integral and we are fully committed to working together with MVPW to continue to grow women’s boxing.”
The obvious measuring stick is the Katie Taylor vs. Amanda Serrano trilogy, because that rivalry already proved there is serious money, attention, and chaos available when the best women in boxing are booked like actual stars. Taylor and Serrano did not need fake heat or gimmicks. They needed a platform, a real dance partner, and promoters willing to let the fight breathe.
That is where this alliance can actually matter. MVPW has been stacking dates around Serrano, Dubois, and other women under the MVP umbrella, while Matchroom still has deep relationships across the UK, Europe, and the title scene. If the two sides use this properly, fans should get fewer fantasy-matchup arguments and more signed contracts.
The timing also keeps Paul in the boxing business conversation while Zuffa Boxing keeps moving around the sport. Paul has made himself impossible to ignore as a fighter and promoter, and Hearn has spent years proving he can sell both the old boxing crowd and the streaming-era audience. Women’s boxing gets the win if this turns into real cards instead of another shiny announcement that disappears after one news cycle.
