- Dana White and Turki Alalshikh are set to launch a new boxing league under TKO
- The group is expected to organize two major cards in the near future
UFC president Dana White and Turki Alalshikh have agreed to create a new boxing league which will be under TKO.
A big partnership
White, Alalshikh and TKO have inked a multi-year deal to launch a structured boxing league. The pair enthusiastically announced the big news on social media, following the agreement alongside WWE President Nick Khan.
“What’s up guys?! We have just done a deal to start a new boxing league with Turki, who absolutely loves the sport of boxing,” White said in a video post.
“I am very happy today,” Alalshikh added. “I am very happy today. I give the flag of boxing to the best man who can handle it. We have a tough job now, but I am sure he will be delivering to the people and the fans the magnificent league and get boxing great again.”
“The model is proven to deliver the fights that the fans want to see,” White continued. “The best will fight the best and the fighters will continue to move up the rankings and become world champions. We will continue to make announcements on where you can watch and all the rest of the details on the business as we get closer to the launch.”
BOOOOOOM!!!!! Boxing here we come pic.twitter.com/XBRBT5mr3P
— danawhite (@danawhite) March 5, 2025
It’s expected to be massive
Prior to White and Alalshihk’s announcement, TKO President and COO Mark Shapiro already hinted that part of the deal was to host two major cards targeted to happen this year and in 2026. Shapiro is also thrilled to be part of what they believe is a major leap in the world of boxing.
‼️ ANNOUNCED: Turki Alalshikh and TKO have signed a multi-year partnership to establish a new boxing promotion with executive leadership anchored by UFC President Dana White and WWE President Nick Khan. The new promotion will feature:
🥊 A highly structured system to develop new… pic.twitter.com/tK5auLy1UO
— Ring Magazine (@ringmagazine) March 5, 2025
“This is a strategic opportunity to reimagine the sport of boxing globally,” Shapiro said in Tuesday’s press release. “TKO has the deep expertise, promotional prowess, and longstanding relationships. Turki Alalshikh and Sela share our passion and vision for evolving the current model. Together, we can bring the sweet science back to its rightful place in the forefront of the global sports ecosystem.”
White has previously acknowledged the influence and power of Alalshikh in the boxing world. With them working together now, professional boxing appears to be in a promising trajectory.
