Dana White lectures bloggers at the New Media Expo on what it takes to use social media effectively

Bauzen

Jan 08 |13:28

Last Updated on Tue, 08 Jan 2013 13:39

Some would argue that the UFC’s success is primarily due to effective use of social networks. We think it’s because MMA is rawesome, but whatever… Everyone is entitled to his or her own opinion. Since 1993, the UFC has exploded in popularity like some sort of wild chemistry experiment gone right. Other leagues and sports franchises are doing what they can to keep up with that growth as they'll battle for prime-time network viewership in the coming year. Dana White took an hour out of his life to talk with a room full of bloggers about the history of the UFC and some marketing strategies they’ve found effective in their business. Most of you will find this boring because you’re glued to the news on a daily basis, but there are some fun tidbits you may not know, and unless you watch all 54 minutes of it, you’ll forever wonder what they are.

Comments

+15 # Viva Hate 2013-01-08 13:57

So you wanna be a f%$#$^ writer?!?!?!?

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+3 # SnakeJake 2013-01-08 15:42

I didn't watch the vid yet, but I think they should try to take a page out of the WWE's book. The way they've incorporated social media into their shows is pretty good. And I think it 'forced' a lot of single-minded people, as wrestling-fans can get, to expand their media horizons.

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0 # diazgsp 2013-01-08 16:41

good interview

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0 # 310 2013-01-08 18:09

get back on that mic

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-4 # KennyNuncaMuere 2013-01-08 19:18

Can someone post cliff notes? I don't want to watch the whole thing.

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+4 # Magic Wand 2013-01-08 21:55

I listened to the audio while working at home, but here's what I got from it. Dana basically talked about the UFC's early days, and what he and the Fertittas have done. From there, he touched upon his fondness for Twitter, his video blogs, and prelim fights being aired on Facebook.

Dana said that the UFC has a strong focus on keeping in contact with fans and won't lose that, even if it takes more time as the sport grows. He also mentioned that leading up to the fights, they set up a computer station called "the lab" where they monitor forums, fighters' Twitter accounts, etc. Closed with sponsor-promote d advertising examples (Edge Shave Gel), and questions from the audience, including an awkward guy who used to manage Bonnar (begins at 41:11 in the video).

Bonnar's manager tries to sound smooth and cool, but comes across awkward and out of his element. Brings up Stephan not getting a bonus for fighting Anderson (this was more than likely before Bonnar's piss came back hot), and then closes session with Dana by telling him that he trained with Miguel Torres and tells Dana he was right for cutting him for his tweet before scurrying away. Bizarre.

Long post, but the video is almost an hour long.

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0 # KennyNuncaMuera 2013-01-09 11:56

Was it like that time when John Kerry ran for president & that guy asked about him & Bush being in Skull & Bones then Kerry refused to answer then security took him away & tazed him with a stungun. That seems like a legitimate question to me. It's a fact that they both joined during college & they were both running for president so what's so bad in asking about it? If you're running for president than the people have a right to at least ask.

Like, that tape when president Nixon said he didn't want to shake hands with certain people from southern california but he felt pressured to go to Bohemian Grove because that's what you have to do if you wanted to win support to be president. So even future presidents get kind of bullied into pagan ceremonies because that's what you have to do if you want to make it to the top.

Some people see primates like chimps have complex social interactions or when termites build huge intricate mounds but then they say oh well they're not salient beings like humans. Humans are so fucking special that we're just different. But salient or not every thought is still the result of electric signals from nerve cells, chemicals from the endocrine system or environment, genetic predisposition, happenstance & things like that. Thoughts are physical events that consist of mass & energy.

It's like when a termite gets pregnant than the other termites will snitch on her & then someone will come & kill her babies because only the queen can have babies in the colony. So if a termite wants to have their own children than they have to come up with a plan to leave the colony. Termite colonies sometimes have wars with ant colonies & termite farts affect the global climate. So termites have complex social interactions & conspiracies & wars & their actions affect the entire planet. The same is true with humans.

I'm sure that I'm sane but I've always felt kind of disconnected. Not like a sociopath. It's more that people are so complicated. Even the simple things. I have a hard time trying to come up with the appropriate response or emotion when I socialize. It's like I just don't get it. It doesn't come natural to me. It kind of forces me to question humans in a lot of ways because I know I'll never feel comfortable being one of them.

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0 # Sambro 2013-01-09 10:12

Can you stop posting comments! You don't read the articles or watch the videos. You've turned ME comments section into your personal diary.

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0 # Thoth 2013-01-09 06:27

Ok Dana...sure you get social media. Did anyone see the awkward advertainment Tuff Smashes/Jack Reacher crap they posted to facebook?

http://i.imgur.com/6o5wn.jpg

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0 # Chri534 2013-01-12 00:50

Which banned media outlet paid the homeless guy in the hat to ask those questions at the end there?

Seriously, watch his expressions as Dana is responding. He's not listening to a word of it.

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