It's hard to be clever when brain cells are slowly evacuating from my head. I just tried to explain the Bruce Buffer 180 to a cocktail waitress in a hotel -- and then I just realized that I was trying to explain the Bruce Buffer 180 to a cocktail waitress in a hotel. That's probably the equivalent of her trying to explain the techniques of a French manicure to Mark Coleman.

For those of you that don't fully understand the greatness of the Bruce Buffer 180, sit by the fireplace and listen to this brief trip down MMA memory lane. Back in the day when UFC was an infant wetting its diaper and puking over its bib, the only constant fixtures at every UFC fight was Bruce Buffer and the TapouT crew (RIP Mask). The story goes that Bruce Buffer was announcing a fighter in the middle of the cage and midway through the introduction, he realized that he was facing the wrong guy. In a moment of rawesomeness, Buffer did a sudden 180-degree turn to face the other fighter just as he was about to say his name. When it happened, the TapouT guys fell out of their chairs in laughter -- and still to this day Bruce says that it was all on purpose.

Most of you witnessed the transformation of 'It's time' to 'It's fight time' during the previous UFC on FOX card held in Los Angeles, CA. A few minds ignited into a cloud of red mist during the slight variation, and in this interview Bruce Buffer (sort of) explains why he changed the phrase.

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+3 # Guest 2012-08-28 14:10

Mystery wrapped in an enigma.

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0 # TDM 2012-08-28 14:11

Quoting Churchill on Russia?

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+2 # Guest 2012-08-28 14:52

Quoting agad:

Mystery wrapped in an enigma.

wrapped in a vest!

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+5 # Sambro 2012-08-28 16:12

This whole time I thought he said, "IT'S MINE!"

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+18 # TDM 2012-08-28 14:10

No excuses. IT'S TIME NEVER DIE!

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+43 # Guest 2012-08-28 14:13

Bruce, bro, it it's not broke don't fix it.

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+9 # Guest 2012-08-28 14:20

Some marketing aspects? lol, ok...

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+6 # Gin Rummy 2012-08-28 14:21

"Marketing purposes" damnit Bruce ಠ_ಠ

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+16 # Guest 2012-08-28 14:25

Dude lies. Someone registered it and he couldn't use it anymore.

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+4 # Guest 2012-08-28 17:06

I was thinking that as well.He wouldn't have said it's mine and everybody knows it if it wasn't contentious.

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+3 # Guest 2012-08-28 18:27

He should say, "everybody get ready to wattttttttchhh a FIGHHHHHT" instead.

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-1 # Stullo.de 2012-08-28 14:27

if he places names of monosyllabic sponsors in it instead of "fight" we'll have to hire a contract killer.

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+8 # boloblack 2012-08-28 14:35

His cheeks are too freakishly large for me to take him seriously.
Looks like a pissed off chipmunk when he is yelling.

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+6 # Fatty_Sam86 2012-08-28 15:08

Dizzy takes the cake for big cheeks.

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+6 # Guest 2012-08-28 21:34

I can no longer look at the banner pic without seeing a pissed off chipmunk... It's impossible.

You have forever changed my perception of Bruce Buffer.

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+14 # Guest 2012-08-28 15:02

wow guys one word doesn't really make a

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-7 # Guest 2012-08-28 15:35

wut?

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+5 # MustacheHero 2012-08-28 21:58

"It's time!" is too vague to copyright. He is trying to add another word so he can lock the phrase into trademark like his brother did with "Let's get ready to Rumble."

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+1 # Guest 2012-08-28 22:42

"IT'S TIMEEEEEE!!!!!! " is soooooooo much better! I love that shit!

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-1 # Guest 2012-08-29 04:50

This marble mouthed jerk is full of shit. He will always be in the shadow of Michael's glorious vocal chords.
[youtube]http://www.youtube.com/watch?v=VpFITa9eYoQ[/youtube] vs

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0 # Fatty_Sam86 2012-08-29 10:51

You know they're brothers, right? And Bruce is the owner/CEO of their company, and not Michael? Not really a shadow to live in...

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0 # Guest 2012-08-29 07:29

Yeah, as soon as I heard the very awkward insertion of "fight" into his signature intro, I knew that the $$$ were involved. Sad...

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+4 # Guest 2012-08-29 09:40

How bout "Lets get ready ... to eat a lot of carrots ... and CHANGE THE COLOR OF OUR DOODYYY!"

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