In an attempt to eventually place the UFC logo inside every strand of genetic code on this planet, ZUFFA has decided to sue videogame giant Ubisoft for alleged trademark infringement over their newly released Xbox 360 Kinect game, 'Fighters Uncaged'. In the game, you take on the role of an anonymous guy rocking a hoodie that gets in fights with strangely dressed people in exotic locations. All of this happens with the use of Xbox 360's new peripheral, Kinect, which enables someone to effectively kick and punch air while looking like a person inflicted with schizophrenia by the untrained eye.

ZUFFA is suing Ubisoft over the use of the phrase 'Become the ULTIMATE FIGHTING weapon' which is boldly displayed on the product's packaging. ZUFFA claims the term 'Ultimate Fighting' may be confused with their registered trademark used in previous UFC licensed games. The Las Vegas Sun has more on the lawsuit.

"Defendant’s invitation for players to 'charge head first into the vicious world of illegal fighting' tarnishes the goodwill Zuffa has in its UFC marks. Zuffa has grown a successful mixed martial arts organization by moving away from the image of mixed martial arts as illegal street fighting, and taking it into the realm of a legitimate sport. This was no easy task and required years and much effort to reach today’s legitimacy and widespread acceptance."

ZUFFA is requesting that Ubisoft cease production of 'Fighters Uncaged' until the term 'Ultimate Fighting' is removed from the packaging and, of course, they are also seeking monetary compensation. If you want a piece of unintentional MMA history, go to your local Gamestop and scoop this game up, regardless of if you own an Xbox 360. You can then sell it on eBay a decade from now and hope that everyone remembers any of this. [Source]

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+4 # Guest 2010-12-10 10:15

I think its called the Kinect, Jim.

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+11 # Scatstachewy 2010-12-10 10:29

For every one thing zuffa does right, they do two wrong.

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-3 # aint.that.a.kick.in.the.head 2010-12-10 10:35

Gee and all these years when people said MMA I would say, isnt that really called "Ultimate Fightin"......

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0 # Guest 2010-12-10 10:48

Is that Bas Rutten in the game trailer?

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-1 # chiggs 2010-12-10 11:57

Hehe just seen this game for the 1st time today and was wondering WTF it was/is. Then realized its for the Kinetic, too bad it got nothing but shitty reviews and dont see it selling to well. Least hope it doesnt tbh as Dana has a point of it putting the sport back about 10yrs. Just what we need, more soccer moms freakin out over fucking GAMES...

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+3 # 1251 2010-12-10 14:00

The games awful, but Zuffa is really stretching for their lawsuit claims lately.

This kind of pisses me off. I can see their reasoning, but what I don't see is the game actually infringing on anything that should be considered Zuffa's.

This is basically, just fucking stupid.

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-1 # Guest 2010-12-11 00:10

Man I played that game and it is straight whack as hell. No multiplayer WTF? I had more fun with Wii boxing no joke.

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+1 # Jonesy 2010-12-11 00:20

the UFC also has to realize that they have a VERY generic pairing of adjective and noun. If you're the best at something you'd be the "ultimate" and if you're a guy who beats the shit outta people you're a "fighteR" thus "become the ultimate fighter" is a pretty generic title, which the UFC pretty much based itself around when they wanted moats filled with aligators and electric fences.

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+7 # Guest 2010-12-10 17:13

Zuffa sues the alphabet for using the letters U F and C.

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0 # Guest 2010-12-10 17:16

I thought I read on the rumor mill a few weeks back that Zuffa plans filing a patent on MMA.

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+3 # Guest 2010-12-10 17:38

Fuck Zuffa, honestly, this is going too far.

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0 # Guest 2010-12-11 03:49

They cant claim the words ultimate and fighting are only theirs to use in that combination though, it is just two common english words that have probably been put together a million times even before UFC 1.
DW has long been mad with power he thinks he can own everything. Someone could make a tournament called the ultimate fighting cup if they wanted to and as long as they didnt abbreviate DW couldnt do anything. To establish IP rights or trademark rights or whatever surely there must have to be some originality or creativity involved; Zuffa will be laying claim to the word "The" next!

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0 # Guest 2010-12-12 01:57

Lol and this was said to be one of the worst Kinect games so far. Funny that such a shitty game with poor sales is now getting sued by a huge company.

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0 # Guest 2010-12-12 03:31

I'm no groundhog expert but Ubisoft is probably waaay huger than Zuffa.

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